Randy manages brand marketing and marketing systems and processes for Avenida’s portfolio of communities. He works closely with senior leaders and community teams to develop effective sales and marketing strategies, and with creative agencies to produce engaging collateral. Among his responsibilities, Randy directly manages all aspects of the Avenida website, implements email marketing communications, manages Avenida’s CRM administration, and educates new community team members on the Avenida marketing processes. Randy’s expertise in developing and implementing concurrent marketing and sales plans was honed while working with key sales accounts at a luxury travel company and with a large portfolio of communities at a senior living company.
Randy’s educational background focused on human behavior and consumer psychology; he holds a BA in Social Ecology from UC Irvine and an MS in Applied Psychology from USC.