Robin Craig

Senior Vice President, Sales and Marketing

 

As Senior Vice President of Sales and Marketing, Robin is an industry leader in 55+ marketing, with her over 25 years of innovation and proven leadership success in sales and marketing/branding and customer experience management for the mature consumer seeking the right fit for their residence. Robin’s management responsibility is both broad and deep encompassing all aspects of interaction with Avenida’s customers from initial land due diligence and market research to product design and positioning to creating and directing the execution of community sales and marketing strategies and leading our ongoing property management operation. Robin joined Avenida Partners in August 2017 and serves as a key member of the Avenida Partners senior leadership team leading brand development and the implementation of organizational systems and processes.
Robin holds a Master’s degree in Clinical/Community Psychology from Cal State Northridge University and an Honors B.A. from York University in Toronto, Canada. She is an active Board member for the Council on SAGE of BIASC, a member of the International Council on Active Aging and is a licensed RCFE Administrator and a Licensed DRE Sales Agent. Robin has shared her expertise as a speaker, webinar host and white paper contributor for ICAA, CALA, UAA, SAGE and others throughout her career.

Management Team